Losers:
Planters: After teasing plans to kill off mascot Mr. Peanut, Planters offered an odd fake-out by introducing a baby version while other corporate spokes-characters mourned. Ultimately, the legume gave his life in the service of a misguided campaign.
Snickers: It’s not clear what a giant Snickers bar would do to solve all the world’s ills, other than perhaps give it diabetes.
Sabra: Although the ad generated advance controversy because a conservative group was upset that drag queens were featured within it, the only real issue here was that the spot for hummus was messy, and worse, obnoxious.
Avocados From Mexico: “Why Molly Ringwald, exactly?” was only one of the questions this commercial left in its wake.
Mountain Dew: Bryan Cranston was a good choice for this “The Shining” spoof, but other than the closing image of mountain spilling out of the elevator, the whole thing was way too cute for its own good.
Michelob Ultra: Jimmy Fallon working out with John Cena felt awfully tired and un-hip.
