WASHINGTON (Army News Service, Oct. 15, 2015) — A Department of Defense-sponsored online campaign, called “Safe and Sound,” launched Oct. 9 to focus on the prevention of child abuse and neglect, especially in military families. Three days later, it had some 146,000 followers.
During the 2015 Association of the United States Army Annual Meeting and Exposition in Washington, D.C., Oct. 12-14, Rosemary Williams, deputy assistant secretary of defense for military community and family policy, discussed family resiliency as well as the DOD’s social media campaign.
The Safe and Sound campaign, with the Twitter hashtag “#SafeandSound,” is focused on child abuse and neglect.
“We’re addressing three key areas here, [including] absent child supervision, physical or environmental hazards and distracted parenting – also known as electronic distraction,” Williams explained. “This campaign will allow us to reach audiences beyond traditional social media or DOD-based websites.”
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