Ready for Cyber Monday? Amazon, Walmart, Target Announce Deals


With Cyber Monday just around the corner, two of the biggest retailers have already revealed their next set of deals. And just like Black Friday, there are plenty of TV and electronics discounts.

Amazon will have plenty of deals its various devices including Echos, Fire tablets and Kindles, though the deals aren’t too different from what the company is already offering for Black Friday.

  • The latest Echo will be $79.99 ($20 off)
  • The Fire HD 10 tablet will be $99.99 ($50 off)
  • The Kindle Paperwhite will be $89.99 ($30 off)

Miss out on a new TV on Black Friday? Amazon promises a “premium brand 49-inch 4K smart TV” for only $329.99 and a currently unknown brand’s 55-inch 4K TV will be on sale $224.99. A variety of Sony and LG 4K TVs will also be discounted at the online retail giant.

Amazon also promises savings of “up to 60%” on a variety of video games including the recently released Call of Duty: WWIIMiddle-Earth: Shadow of WarInjustice 2 and Overwatch.

Walmart will similarly be offering many of its Black Friday deals again on Monday. Officially starting at midnight ET on Monday morning, highlights include:

  • Samsung 58-inch 4K TV for $598 ($200 off)
  • Bose QuietComfort 25 noise-canceling headphones for $179 ($100 savings)
  • 500GB Xbox One S for $189 ($60 off its usual price)
  • 1TB PlayStation 4 Slim for $199 ($50 off its usual price).

Target’s Cyber Monday deal, beginning “early Monday morning,” will include 15% off sitewide. The retailer will also be offering discounts on a variety of electronics including a 50-inch Samsung 4K TV for $479.99 and $20 Target gift cards with the purchase of Beats X Bluetooth earphones or Beats EP wired headphones.

A strong start

Retailers are hoping Cyber Monday will continue the strong start to the holiday shopping season they saw on Friday. According to Adobe, which tracks the industry, retailers saw $640 million in online Black Friday spending as of 10 a.m. ET on Friday morning, an over 18% growth over the same period last year.

Sales made on mobile devices was a particular standout, representing 61% of website visits and 46% of revenue.

Shares of Amazon, Best Buy, and Walmart were all up Friday, with Amazon stock rising over 2% mid-day Friday.

“The big story this holiday season is in mobile shopping,” said Mickey Mericle, vice president, marketing and customer insights at Adobe, in a statement. “Retailers know this is where the audience is now and are delivering better experiences. On both Thanksgiving and Black Friday, the gap between mobile traffic and revenue is closing. Shoppers looking for discounts are getting better at using smartphones to quickly close the deal.”

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